Faculty Member, School of Design
Senior Lecturer, Experience Prototyping
About
John recently joined the School of Design at Northumbria as a Senior Lecturer with research and teaching responsibilities, focusing on experience prototyping.
Formerly a Research Associate in the Design Management Group, Institute for Manufacturing, Cambridge, he completed his PhD there, through his investigation into the role of design as a strategic resource for organisations.
John also holds a BSc in molecular biology from King's College, London and a Master's in Industrial Design Engineering from the Royal College of Art (with Imperial College). He has worked for 10 years in industry including five as Head of Design for a dot.com technology company, where he was creative director and manager of the 12-strong design team, followed by three years as an independent design consultant.
John has also lectured on Industrial Design and been a tutor for the Major Project on the undergraduate Manufacturing Engineering course at Cambridge.
Interests:
How design can make a strategic difference.
Why so few products are loveable.
Inclusive / universal design, and design as enabler.
Interaction design for web and other soft interfaces.







